User Research for Product People

This is for you—the product person, the startup founder, the designer—anyone who’s not a “researcher” but needs to get valuable insights without the guesswork. If you’re looking for a way to do user research that’s quick, practical, and still packed with rigor, you’ve found your home.

With this newsletter, you’ll learn how to:

  • Ask the right questions to uncover the insights that matter

  • Run efficient research without wasting time or losing quality

  • Make smarter product decisions based on real user feedback, not assumptions

  • Feel more confident tackling research projects

This isn’t about turning you into a full-time researcher (unless you want that, in which case, check out my other Substack!). It’s about giving you the right tools to do research well without being overwhelmed. Whether you’re leading a team or working solo, these strategies are designed for you to implement today and see results tomorrow.

This isn’t written by just anyone. Behind this newsletter is a seasoned user researcher, Nikki, who has over a decade of experience in the field. More importantly, it’s crafted by someone who’s spent that decade working side-by-side with non-researchers, empowering them to do high-quality research on their own.

My goal for the next 12 months is to help you become 30% better at leveraging user research in your product decisions, with at least a 100X return on investment ($8000) by helping you avoid costly product missteps and prioritize features that truly matter through weekly articles, an introductory course on user research, quarterly calls, and access to a curated database of research tools and templates.


Free subscriber benefits

  • A monthly article

  • User research templates


Paid subscriber benefits - $8/month

  • Weekly articles and templates (plus full archive)

  • Access to a Notion database

  • Access to the User Research Mastery Course ($220 value)

  • No hassle, 30-day money-back guarantee

  • Quarterly office hours to get your questions answered

  • Submit questions and topics


Superfan benefits - $230/year

  • Everything in paid subscriber

  • A 45-minute 1x1 call with Nikki ($300 value)

  • The superest of good vibes and positivity!


Expense it

If you can, I recommend expensing this newsletter as many companies allow for it in their training budget. I’ve written a short template below that you can use:

Get the email template


Group/company subscriptions

Get a group subscription for your whole team at a lower price. Instead of multiple invoices, you'll get just one:

Get 20% off a group subscription


FAQ

Is there a refund?

Of course. The subscription includes a 30-day money-back guarantee. To request a full refund, please email me at nikki@userresearchacademy.com.

I won’t ask any questions.

Can I get a subscription as a gift?

Give a gift subscription

Where can we get help?

If you have any questions, email me at nikki@userreasearchacademy.com

I’m happy to help.


About Nikki

I’m a user researcher who has been in the industry for over ten years, working both in-house and as a consultant in b2b and b2c and at varying sizes of companies, from super small start-ups to large companies.

As a user researcher, I’ve always been wary of democratizing my craft. However, I realized that there are a lot of terrible resources out there, so now I am dedicating my time to putting out valid resources for you to rely on as a non-researcher. And, hopefully, with that, I can help support you in better decision-making and reaching your goals.

You can find me rambling on LinkedIn

I also run another Substack (User Research Academy) dedicated solely to user researchers improving their craft.


✍️ Posting schedule

Paid subscribers receive a brand new post every Sunday morning (UK time). Unpaid subscribers receive roughly one email a month.

As a paid subscriber, you also get access to a user research notion database, a user research mastery course, and quarterly office hours to get your questions answered live.

PTO policy: Each year, I take about four weeks off. Sometimes I am able to schedule content ahead of time, but other times I need it to recharge, so you may not receive any posts during that time. This helps me recharge and create amazing content and resources for you.

User's avatar

Subscribe to User Research for Product People

The ever-green user research training for non-researchers by a seasoned user researcher.

People

Nikki Anderson - AKA The User Research Resource Queen - is a blogger, podcaster, and founder of User Research Academy, where she publishes content dedicated to helping user researchers conduct research more creatively and confidently