User Research for Product People
This is for you—the product person, the startup founder, the designer—anyone who’s not a “researcher” but needs to get valuable insights without the guesswork. If you’re looking for a way to do user research that’s quick, practical, and still packed with rigor, you’ve found your home.
With this newsletter, you’ll learn how to:
Ask the right questions to uncover the insights that matter
Run efficient research without wasting time or losing quality
Make smarter product decisions based on real user feedback, not assumptions
Feel more confident tackling research projects
This isn’t about turning you into a full-time researcher (unless you want that, in which case, check out my other Substack!). It’s about giving you the right tools to do research well without being overwhelmed. Whether you’re leading a team or working solo, these strategies are designed for you to implement today and see results tomorrow.
This isn’t written by just anyone. Behind this newsletter is a seasoned user researcher, Nikki, who has over a decade of experience in the field. More importantly, it’s crafted by someone who’s spent that decade working side-by-side with non-researchers, empowering them to do high-quality research on their own.
My goal for the next 12 months is to help you become 30% better at leveraging user research in your product decisions, with at least a 100X return on investment ($8000) by helping you avoid costly product missteps and prioritize features that truly matter through weekly articles, an introductory course on user research, quarterly calls, and access to a curated database of research tools and templates.
Free subscriber benefits
A monthly article
User research templates
Paid subscriber benefits - $8/month
Weekly articles and templates (plus full archive)
Access to a Notion database
Access to the User Research Mastery Course ($220 value)
No hassle, 30-day money-back guarantee
Quarterly office hours to get your questions answered
Submit questions and topics
Superfan benefits - $230/year
Everything in paid subscriber
A 45-minute 1x1 call with Nikki ($300 value)
The superest of good vibes and positivity!
Expense it
If you can, I recommend expensing this newsletter as many companies allow for it in their training budget. I’ve written a short template below that you can use:
Group/company subscriptions
Get a group subscription for your whole team at a lower price. Instead of multiple invoices, you'll get just one:
FAQ
Is there a refund?
Of course. The subscription includes a 30-day money-back guarantee. To request a full refund, please email me at nikki@userresearchacademy.com.
I won’t ask any questions.
Can I get a subscription as a gift?
Where can we get help?
If you have any questions, email me at nikki@userreasearchacademy.com
I’m happy to help.
About Nikki
I’m a user researcher who has been in the industry for over ten years, working both in-house and as a consultant in b2b and b2c and at varying sizes of companies, from super small start-ups to large companies.
As a user researcher, I’ve always been wary of democratizing my craft. However, I realized that there are a lot of terrible resources out there, so now I am dedicating my time to putting out valid resources for you to rely on as a non-researcher. And, hopefully, with that, I can help support you in better decision-making and reaching your goals.
You can find me rambling on LinkedIn
I also run another Substack (User Research Academy) dedicated solely to user researchers improving their craft.
✍️ Posting schedule
Paid subscribers receive a brand new post every Sunday morning (UK time). Unpaid subscribers receive roughly one email a month.
As a paid subscriber, you also get access to a user research notion database, a user research mastery course, and quarterly office hours to get your questions answered live.
PTO policy: Each year, I take about four weeks off. Sometimes I am able to schedule content ahead of time, but other times I need it to recharge, so you may not receive any posts during that time. This helps me recharge and create amazing content and resources for you.
